The client

Marks & Spencer (M&S) is a major British multinational retailer known for high-quality food, clothing, and home products.

Their positioning line is Quality, value, and integrity in every detail.

The brief

An initial interior wall art commission delivered through agency Whippet. Marks & Spencer needed bold, illustrative produce artwork including pineapples, sourdough loaves, mushrooms, and tomatoes to elevate store wall spaces and feature display areas.

The result

A series of high-impact graphic illustrations focusing on fresh food motifs. The artwork featured detailed line textures, and clean vector shapes designed specifically to be scaled across large interior wall spaces.

Alongside the individual produce illustrations, all assets were formatted with individually grouped elements and separated color layers in vector format to allow the design team flexibility during installation and color matching.

What made this interesting

the main technical and artistic challenge was constructing full form, depth, light, and shadow using line work alone. Because the graphics had to be sign written and vector ready for printing, every highlight and contour had to be rendered entirely through clean, linebased techniques.

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