The client
FairPrice is Singapore's largest supermarket chain, committed to delivering accessible, everyday value to its shoppers across its extensive network of retail stores.

Their positioning line is Fair value, quality products for everyday life.

The brief

A store mural commission for FairPrice entrance and feature interior walls. The agency Whippet needed custom graphic illustrations of food and produce designed specifically for large-scale wall placement alongside in-store digital screens.

The result

A series of bold, chunky illustrations built around food and produce. Visuals featured stylized Eastern produce created color layers tailored for large mural printing.

What made this interesting

The main challenge was fine-tuning the level of detail for large-scale mural printing. Working alongside Rob Jones (Creative Lead / Senior Designer at Whippet), the designs required simplifying intricate textures into clean, bold shapes to ensure the artwork remained crisp and readable without visual noise when scaled across massive store walls.

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